About

I'm Pedro Marin Sekine — Brazilian, based in Linz, Austria, working at the intersection of design, technology, and communication.

I studied three years of electrical engineering before switching to Public Relations at the University of São Paulo. Communication became the foundation: how to tell a story, frame an idea, and read an audience. Technology and design came back in later — not as separate disciplines, but as complementary ways of shaping how people experience things.

I've spent six years in product, innovation and commercial roles in Brazil and Austria: as an early employee at Labenu, a São Paulo ed-tech startup, where I built two of its products from conception; as Innovation Manager at KTM; and most recently as Global Product Manager at Lenzing, owning a lyocell fibre portfolio from concept to end of life. The details are on the work page.

In September 2026 I completed an MSc in Innovation and Product Management at the University of Applied Sciences Upper Austria in Wels. My thesis, Adaptable Design for Product Longevity, asks how consumer electronics can be built so that one worn-out part doesn't retire the whole device, with AR smart glasses as the lead case.

I'm now in a second Master's, in Interdisciplinary Computing (Designing Interactions) at IT:U in Linz, as part of its founding cohort, where I'm class representative. Alongside it I co-founded linc, a student consultancy helping companies adopt agentic AI tools, and I run Cup Club, the cohort's coffee subscription.

I'm not the best in the world at any one of these. The combination is the point: design thinking, technical capability and communication instinct reinforce each other.

I speak Portuguese, English, German, and Spanish.